Best Email Marketing Systems For 2021 Plus Free Courses

Last Updated on December 1, 2020 by Daniel Lawrence

As an online business owner, you know email marketing is essential to the growth and success of your business.

With the right email marketing system, you can keep in touch with existing clients and customers, as well as follow up with potential buyers who are yet to do business with you.

However, With the numerous email marketing system out there, you’re probably wondering…

Which one should you go for?

Which email marketing system or platform will allow you to to keep in touch with your customers and follow up with potential clients without burning a deep hole in your pocket?

Which email marketing system that have a clean and user friendly interface without making you feel like you’re back in campus trying to master the nitty-gritty of the system?

And most especially, which email marketing system that have the features you’re looking for?

In this post, I’m going to answer all of these questions and concerns.

I’m going to dive deep into the Best 13 email marketing systems in the industry, and I’m going to help you determine the right one for you.

So let’s get started.

Types Of Email Marketing Systems And Platforms

Broadly speaking, there are two types of email marketing systems, and every email marketing systems or platforms definitely fall into one of these. They are…

  1. Regular, bare-bones Email Marketing system, and…
  2. Behavioral Email Marketing System

Regular Email Marketing System

This email marketing system is mainly used to broadcast messages to recipients. It has no advanced automation, no tagging, no segmentation and no ability to market via email based on contact’s behaviors.

It is mainly used by “Non-Funnel” businesses with no need of advanced automation such as Ecommerce stores. Most Ecommerce stores use these kind of email marketing systems for transaction purposes such as to notify customers about their purchase, send invoices, remind them of forgotten password, and follow up with potential customers when they abandon their shopping¬† cart and forget to checkout, and also to inform contacts about the availability of new or existing product offerings.

Behavioral Email Marketing System

This type of email marketing system is used to email contacts based on the behavior they took or failed to take while on your site.

This is a more advanced and sophisticated email system which affords you the opportunity to send different emails to different leads at the same time, based on the history of their interaction with your website.

This email system is often used by businesses that uses a Marketing funnel (or sales funnel) to advance visitors along a predetermined path in order to convert them from leads to customers. It is used to tag and segment leads according to how they follow or deviate from the pre-determined path which the business owners have set up, and then subsequently follow up with them based on the tags assigned to them, and the segment in which each lead falls into.

Businesses that often use this kind of email marketing system are businesses in the information or software industries such as coaching, online courses, etc.

Email Marketing Buying Guide: 5 Important Things to Watch Out For Before Buying An Email Marketing System

  1. Deliverability
  2. Features
  3. User Interface
  4. Integrations
  5. Affordability